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Why an Internet presence is a key customer contact point A customer’s first contact with a website is similar to their first contact with a company – a poor first impression can be expensive to correct, both in time and in lost opportunities. Customers using a company website have expectations that evolve over time as Internet technology matures. It’s important for a business to keep pace with these expectations in order to be perceived as dynamic and responsive to customer needs.
Website evolution: As the Internet and technology has evolved over the years since its inception in 1997, Internet users have expected features and functionality from business websites to evolve and keep pace with current trends.
Websites in 2005 and beyond are expected to be vibrant and alive with features that intrigue and engage the user. In addition, users expect websites to be able to interact with them in at least basic ways such as: - Requests for information
- Searching for topics
- Common answers to common questions (FAQ’s or Frequently Asked Questions)
- Website Restyling - AUD$550 - including:
- Content Management System (CMS)
- Client login / logout / join
- Company editable web-pages
- New 2005 styling
- Send emails to registered customers
- Offer polls to customer (obtain customer feedback)
- Easily add files for customers to download
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